These days, lots of companies begin to concern their society;
start from internal, such as caring the employee through employee engagement,
look carefully to the work place. Also external aspect of the company like
environment, human resources or local people around company, and even can be the
global issue: health or human right. This concern represents the symbol of
respect and responsible from company through what company has done to the
society.
Corporate Social Responsibility (CSR) and Creating Share Value
(CSV) attend to fulfill the company contribution to the society. But what is
the difference of these programs? Based on FSG.com, which is social impact
consultant; they divide social program to 3 kinds of social corporate program.
Take the Coca-Cola Company as the CSR example, in 2012; they
started a program called 5by20 in
economic aspect to empower young women entrepreneurs. The program aims to bring
five million women to have business skill, which can be use to prosperous the
family and community. At the end, the company hopes they can develop world into
business by 2020 as local bottlers and distributor of Coca-Cola. 
Adidas group will be good example
of CSV. Adidas did partnered with Nobel Laureate Muhammad
Yunus’s micro-finance organization, Grameen Bank to produce the low cost shoe
for Bangladeshian. The purpose of doing this is to provide affordable shoe in
order to protect poor people from diseases. [1] They
create and share value which profitable to adidas (financially) and good
reputation for Grameen Bank.
These kind of responsibilities shows the company is not only
focus on gain profit but also the build reputation among society and the
interesting is company want to set two way communication through the program
that company have. Through two ways communication that company set, the
management or company itself aim to encourage employee/ customer/ stakeholders/
local people have contribution to the company, also maintaining the harmony. By
running these programs (CSR/CSV), Company and employee/customer/stakeholder can
create long run relationship.
According to the Forbes Article[2],
the writer mentions If Corporate social responsibility (CSR)
is not going to solve the world’s problems. That said, CSR is a way for
companies to benefit themselves while also benefiting society. I agree of this
statement where company actually tends to benefit themselves. Company do not
solve problem but essentially set the strategy to reduce the effect of problem.
