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Thursday, 23 October 2014

CSR VS CSV


These days, lots of companies begin to concern their society; start from internal, such as caring the employee through employee engagement, look carefully to the work place. Also external aspect of the company like environment, human resources or local people around company, and even can be the global issue: health or human right. This concern represents the symbol of respect and responsible from company through what company has done to the society.

Corporate Social Responsibility (CSR) and Creating Share Value (CSV) attend to fulfill the company contribution to the society. But what is the difference of these programs? Based on FSG.com, which is social impact consultant; they divide social program to 3 kinds of social corporate program.



 As we can see from the table, CSR tend to minimize harm to society and the company. On the other hands, CSV prefer to find business opportunity in social problem. So, CSV look problem as a business opportunity where they can set the strategy gain company reputation and profit. CSR is more ethical and focus on sustainability, whereas CSV integrates social and environmental improve into economic value creation which means company exchange the program value to the economic value. To explain more about CSR and CSV, there are some examples that can be references to understanding this.


Take the Coca-Cola Company as the CSR example, in 2012; they started a program called 5by20 in economic aspect to empower young women entrepreneurs. The program aims to bring five million women to have business skill, which can be use to prosperous the family and community. At the end, the company hopes they can develop world into business by 2020 as local bottlers and distributor of Coca-Cola.

Adidas group will be good example of CSV. Adidas did partnered with Nobel Laureate Muhammad Yunus’s micro-finance organization, Grameen Bank to produce the low cost shoe for Bangladeshian. The purpose of doing this is to provide affordable shoe in order to protect poor people from diseases. [1] They create and share value which profitable to adidas (financially) and good reputation for Grameen Bank.

These kind of responsibilities shows the company is not only focus on gain profit but also the build reputation among society and the interesting is company want to set two way communication through the program that company have. Through two ways communication that company set, the management or company itself aim to encourage employee/ customer/ stakeholders/ local people have contribution to the company, also maintaining the harmony. By running these programs (CSR/CSV), Company and employee/customer/stakeholder can create long run relationship.

According to the Forbes Article[2], the writer mentions If Corporate social responsibility (CSR) is not going to solve the world’s problems. That said, CSR is a way for companies to benefit themselves while also benefiting society. I agree of this statement where company actually tends to benefit themselves. Company do not solve problem but essentially set the strategy to reduce the effect of problem.




[1] http://www.forbes.com/sites/csr/2011/06/14/three-great-examples-of-shared-value-in-action/
[2] http://www.forbes.com/sites/csr/2012/02/21/six-reasons-companies-should-embrace-csr/

Thursday, 9 October 2014

How I Understand Philosophy

The first thing that comes to my mind when hear bout philosophy is “Atheist” That’s how I know philosophy at the first but I’m totally wrong. Then when I come to this class and begin with questioning this class, what is Philosophy? For what purpose I learn this? Is it a logic process or just discuss a complicated decision making process or find solution for a problem? Honestly, I have no idea bout it, but then I try to figure it out from some resources and I got big picture of it.


Philosophy has existed since 7th century in Greece, before Socrates era; Philosophy comes from west then expands to east. Based on The Story of Philosophy Book (Magee: 2001) Philosophy begins when human being started trying to understand the world. Not through [1].
religion or by accepting authority, tradition, revelation, but through the use of reason. Also at that time, want people to use their own reason and think for themselves. Afterwards, these reason become the fundamental of rational thinking which growth in human knowledge and understanding. So, in my word, I see philosophy as a study about reveal mystery of reality and existence. Which also explain bout relation between humanity, nature, and society.  Then Philosophy branch out to: metaphysics, epistemology, logic, ethic, and etc. Nowadays, philosophy takes big part of this world; it is a subject that influences many things in every field of activity such as: politic (democracy), religion, science, etc

As a human, philosophy will help you to have critical thinking skills when you are disagree, problem solving skill, and also changing the way of thinking and even life because when you think and question it more and more, you will have different perspective and changing your point of view unconsciously. Another good point of conceiving philosophy is makes you more aware bout everything because the basic of philosophy is questioning everything.

In this modern era, philosophy as a guideline, which guide human to the life changing. Understand philosophy in life will practice human to handle their problem and try to solve it with the logic solution. Such as; apply philosophy in work field, when HRD Manager is facing a serious problem between labor and company, manager should find a solution that can be accepted to both: labor and company. Probably manager can use philosophy and ethic try to solve it then make a the best decision for both. 

At last, How people see philosophy will depends on how the people put their perspective in many angles, because people can’t see philosophy only on one angle. As many as people can see the different angle, as many as it people will come up with many the solution.





[1] Mage, B. (2001). The story of philosophy. London. Dorling Kindersley

Friday, 26 September 2014

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Sunday, 27 July 2014

The Economic Activity of Chinese Pontianak In Anthropology Perspective


Abstract:

This paper talks about the Chinese Pontianak’s reason to do migration and how the migration happens. In another part in this paper, there is case study of nepotism practical in economic activity that they do to their kinship. Also this paper tells how the cultural schema theory applies to the Chinese Pontianak standing point and how the economic behavior of Chinese Pontianak changes time-by-time. At the end, the paper will show the effect of economic behavior shortly.


























“Welcome to Kota”

One night, I’m looking for dinner in somewhere in West Jakarta, It so crowned and super noisy area. I need to be super patient to go there because of the traffic is so bad and the situation becomes worse because there is no parking lot, so people park their car on the street. I can’t hold my madness when I go straight to this area. But I really need my dinner now and here because I already wanted this kind of food since last month and I can’t find another restaurants that can serve kwetiau siram as best as Kwetiau Akhank in Gajahmada.

Then I arrive in front of a ruko, which is kwetiau akhank that I look for. I order my dinner and waiting for a while. Then I pay attention to the cashier which is the owner, she really fast in calculate the bill and talking. I meant talking in bahasa but with Chinese intonation with full speed of speaking, it kind of funny, right? But that’s how she communicates because people who have same way of communication surround her. Then I look around me, mostly are Chinese people who talking with their own language; hakka, khek, tio chiu, and whatever. I felt like I’m in China not in Jakarta.

Then I heard some people who seat next to me and talk in khek language which same as my father language. Then I try to begin a conversation
 “Dari mana ci?”
“ Pontianak, kenapa? She answered
“ Bahasanya sama ci sama papa saya hehe”
“ Oh iya? Dari Pontianak juga? She asked
“ Bukan, dari Belitung” I mentioned
“ Hampir hampir mirip kok bahasanya”
“ Oh gitu hehehe, makan dulu ci ” I end the conversation because my meal already set in table.

When I’m eating, I’m thinking how come this area full lived by Chinese people. I try to make assumption; probably they are the settled foreigners from some region. I know some people are from Medan and Pontianak, but I can’t proof it because I just hear from their language not ask them directly or see the symbol around them. Before I ask them to prove my assumption, I have to admit these Chinese people are not friendly as we though, even they are quite ignored when meet new people because they only want to talk to people who they know. That’s what I have experienced it. So when I want to pay, I make my self to be brave to ask, where she come from? And lucky me she answered it friendly. She came from pontianak! Exactly same as what I’m guessing because there is lucky cat statue up her desk.

At that time, unintentionally I’m stereotyping this place are the place of Chinese Medan and Pontianak. Why I just stereotype Medan and Pontianak? Not Bangka Belitung, Medan or where else. Because it reflex comes to my mind and I see the tendency of Pontianak are dominant here. Then I think these people create a society in Kota as same as they used to in their hometown. In order to make them feel homey; so they can adapt with Jakarta environment. Where they sell food from Pontianak, they work together and also they live group-by-group in order to make them feel like they are in Pontianak, not in Jakarta. One thing that interesting is about the their economy activity. Mostly they are not from Jakarta but they migrate to Jakarta for economy reason; they look for a business opportunity.


Migration for Economic Reason

Talking bout the Chinese Pontianak (Hokkian, Hakka, Kanton, Tiochiu, Hainan) who do migration to Jakarta for economy reason. I think, there is a background that relate to the past that motivates them to migrate. If we take a look to the history of the deployment of Chinese across the world, we will get the big picture of why do Chinese people migrate and how the migration happen.


The civil war in China in early 20th century, intertribal war between Chinese ethnic group in north and south, desire to have better life actually causes the deployment of Chinese people in this world. Because of this, people are going out then look for the new place where they can live for long time. And between 1911-1949, these migrations are considered to be among the largest in China's history. The waves of migration spread to across the world; include Indonesia. There is no exact year, when Chinese people come to Indonesia. But Purcell (1997) in His book, The Chinese in South East Asia. He said, there are 3 phases of Chinese Migration to Indonesia: The first phases, when Nusantara were lead by King. Chinese people follow the wind season to sail and after they arrive, they live in port for a while. Some resources mentioned, this phase existed in Airlangga period. This phase well known as “The Arrival of Chinese people for Trade”(Purcell, 1997:33 in Depdiknas, 2000:6-7). The second phases were European Nations came to South East Asia in 16th century. The arrival of Portuguese, British, Dutch, and Spanish made this region crowded and these people make port as the center of economy. That’s why Chinese people do migration; because they want participate in economy activity that held by European people, so they can live in Nusantara longer. The last phases is when Dutch East Indies government are existing in Indonesia. Many proof show lot of Chinese habitation in West Kalimantan, east Sumatera and north coast Java. Mostly they came for trade but also work as the labor in mining and planation project. 
Another resources also mention the almost same things, in early 5th century; Chinese trader already came to Indonesia for the economy reason. They look for herbs and spices, and then sell it. Because of this reason, These Chinese people stay for a while and assimilate with local people. Not all of Chinese traders go back to China, because some of them married with the local and they have a clan here.

If I see each phases, every wave of Chinese migration happen because the economic reason. They want to survive outside their hometown, so the only way that they can do is trade. Even thought some Chinese also do another job but mostly they are trader. In my perspective, migration for the economy reason is not usual thing. I think it can be interpret as a culture. If we go further the mean of Culture, Culture comes from Latin word, which is Colere that have meaning: do or carry out. So, I can say these people culturing (do) a migration for economy reason and they keep forwarding to their next generation until they have better life than before.
Why I say, it can be a culture, because these Chinese people apply the Chinese basic fundamental or believe to the economy activity, for example they put maneki neko (lucky cat statue) in their shop, in order their business is going to work well or put the small pool with gold fish in front of their office or building. Thus, Chinese people economic activity influenced by cultural, believe, and also history.
What happen in Inter-nations migration, also happen in Inter-cities migration where people do for economic reason, such as Chinese Pontianak who come long away to Jakarta. The pattern of Chinese migration in Jakarta is different with the past. If the past we know, the migration between inter-nations happens because of the war but here in Indonesia, I think it because advancement of a region that attracts people from outside come and want to be a part of this advancement. In colonial era, Jakarta is really famous; big city, big dream. The capital city and business center where all have the trader or business people make deal of money there. Here’s the cause of people in Pontianak come from to Jakarta. Then the migration begins with one by one group of people, and then they make a clan based on where they come from. Some area in Jakarta like: Jelambar, Pluit, Muara Karang, Mangga besar, Gunung sahari, Gajahmada, etc. well known as the basecamp of Chinese medan and Pontianak.
After they live and have a job here, they try to invite their family from Pontianak and it keep going till now. They are belonging to this circle where one person come then invite another person to come, that’s why every year Jakarta get lot of migrant from Pontianak. Generally they work as trader in Kota and around (Gajahmada, mangga dua, gunung sahari, mangga besar, etc.) They sell everything; food, electronic things, clothes, machine, and traditional medicine. But there are also some Chinese people who success becomes businessman or entrepreneur in hospitality sector: hotel and spa.
Nepotism in Economic Activity
Hiu Family comes from Pontianak and migrates to Jakarta in early 1940s for the economic reason. They look for a business opportunity to have better life. Before, they used to worker in then shortly they become the trader in Mangga Dua. Because the business improves, thus they need more workers to help them. One of Hiu family member that I interviewed: Hiu Fung Fung said they need workers who understand their work ethos and culture that they apply in business. Another reason is because they don’t really believe people here because they are migrant. That’s why she invites some people who still have kinship with Liu Family to come and work here. Hiu family admit if they still ask some family to work with them till now. Even though there are some workers who already work for them 2/3 years. They are more comfortable with their family than hire other people who they do not know exactly.
Unintentionally, Hiu and Lian Family do nepotism for economic activity. They ask some family there then ask them to work. Basically, Nepotism is favoritism granted in politic or business to relatives without considers the professionalism and ability. This kind of action is not fair but for them (Hiu & Lian Family) this the best way to help their family in economic aspect and give the family chance to have better life.
Based on Adam Bellow perspective in his book: in praise of Nepotism book. He mentions if nepotism is part of human nature that most of us would do favors to our relatives.
Therefore the complete elimination of nepotism would result in a world without humanness. George Orwell once wrote, "To an ordinary human being, love means nothing if it does not mean loving some people more than others." This logic is at the heart of Bellow's conception of nepotism, which he means to rescue from the near-universal scorn it suffers today. Bellow surveys the natural history of nepotism from its evolutionary origins to its practice in primitive tribes, clans, and kingdoms to its role in the great societies of the world. These include the ancient Chinese, the Greeks, the Romans, Europe in the Middle Ages and the Renaissance, and the democratic and capitalistic societies of the past two centuries, with extended consideration of the American experience.
Actually nepotism has two sides; negative and positive but often connote as the negative. Wayne Rivers as the president of family business institute said Nepotism does not have to be negative. Some closely held businesses actually promote nepotism to the point that they encourage the practice among employees. Perhaps the best indication of employee pride and loyalty can be found when employees recommend that other family members join the company.
Compare to Hiu and Lian Family, actually they only want to help their family to have better life and running the business together. It’s normal, if they have sense of humanity to help other. That’s why Bellow believed there is good nepotism and bad nepotism. But in the real life, bad nepotism is more appear than the good one.
Cultural Schema Theory in Pontianak Society
This Chinese people live together in particular area, so they can regularly interact with others. The reason why they live together because they don’t want their community spread out and at the end their lost communication. And also they want to keep the kinship, because through hold tight between each other will make the kinship relation becomes stronger.
Hiu Family always meets their family everyday, because they live in the same area and even the same block. They also trade in the same building in mangga dua. The frequency of their meeting, it can affect to their society fundamental. Where they will prefer their community than ignore the other. That’s what I see to some people who have strong relation between their community (Pontianak people). They comfortable with their family and friend, that’s why some people are not open to new people. Because of this kind of society, it will affect to have same opinion. Each Pontianak people will affect to each other and only listen one resource. They even more believe to the direct communication with Pontianak people.
According to the book of theorizing about intercultural communication, there is a Cultural scheme theory that explain about proposes when we interact with members of the same culture in certain situations many times, or talk about certain information with them many times, cultural schemas are created and stored in our brain (Nishida, 1999).
Because of they often meet and exchange their opinion, at the end they will have the same way of thinking and recorded in their brain.
When I interview Hiu Fung Fung, I try making an intermezzo through ask bout the two president candidates that running now. I just ask the opinion bout both of candidates, she chooses Jokowi. It doesn’t matter who she choose but what make me a bit surprise is she don’t read news or watch. She only hears from family and friend, and most of them are Jokowi supporter. So, if I asuume, Hiu Fung Fung doesn’t decide based on the criteria or qualification and stuffs but she believe what society. tells her. And this recorded to her brain, so she also promotes Jokowi to the family and friend.
The author of A cognitive approach to intercultural communication based on schema theory, Nishida mentions there are 16 Core Attributes in a Cultural Schema that can affect to the someone understanding; Taboos, 
Religion, 
Dress, 
Economic resources, Power, Projection of power Social structure, Family
, Cultural artifacts
, Government
, Technology
, Education
,Values/Beliefs/Ethics/Morality
Customs/Traditions
, Business etiquette, 
Leadership Politic (Nishida, H: 1999).
In Hiu Fung Fung’s case, we can see how these things happen to her choice and her mindset. Let say, if we see from government aspect, probably she prefer a leader who do not authoritarian because of her experience in 1998, lot of Chinese Pontianak became the victim. Social structure also can influence her opinion; she looks who has the biggest support from chinese people? Jokowi or Prabowo? Because of this social structure, she determines whom will she choose.
Back to the cultural schema, all of this can relate because of her society where surrounded by Pontianak people, even thought she doesn’t communicate directly but she already had a record that influence by her experience as Pontianak in 1998 tragedy or her social structure where more support to Jokowi.

Economic Behavior


The principles of economic behavior of ethnic Chinese in Indonesia is changing from time to time, but in general the principle of ethnic Chinese economic behavior depending on their understanding of the policy and the situation of the national political conditions of the existence of ethnic Chinese national.

Economic behavior of ethnic Chinese in Indonesia is influenced by their perception of the situation and political conditions, social security and the public. As noted by Robbins (1991:125); that the perception of an individual or group of people is a process where an individual or a group organizing and interpreting their sensory impressions to give a mark for their environment.

This is supported also by the perception of ethnic Chinese against Chinese ethnic self-identification of the country inhabited. Particularly in Indonesia, Chinese economic perceptions are divided between economic and political perceptions of ethnic Chinese "full-blooded" and Peranakan both present as ethnic Chinese overseas. Ethnic Chinese "full-blooded" especially the condition is under economic status, tend to behave in a dynamic economic and trade-oriented. Such behavior is motivated by the hope to live a safe, prosperous and loyal to the customs, as well as adherence to the family, including the cooperation relations among ethnic Chinese ethnicity. Meanwhile Peranakan Chinese people tend to be more conservative in business. Ethnic Chinese rely on the integrity of a relationship between ethnic Chinese in economics and kinship. Sahlins considers what it is that makes capitalist societies different from so-called “primitive” societies—in the end he rejects any substantial distinction: capitalist societies are just as symbolically constituted (i.e., totemic) as primitive societies. It is just that our totems are intrinsically connected to bourgeois modes of production rather than kinship systems.


The effect of economic behavior is economy gap between Chinese people and local people. After they do economic activity and stay here, these Chinese people have their income. They work hard to get better life and they deserve what they do. Year by year Chinese people become richer prosperous, this makes the local people have social jealousy to them. And this social jealousy already existed since colonial era, where the government of Dutch East Indies makes a social clarification based the ethnic.

The Government gives lot of exclusive treat such as; the Chinese people get their place to business and live in around perkotaan, also they do long distance trade. This chinese also get the priority when they buy a land then rent it to the people. Chinese people at that time have important role as mediator worker between the local and the Dutch people. Not only that but also, Chinese people work as tax contractor, opium distributor, mortgage. That’s why Santono Kartidirjo dubbed as “China Mindring”  (Arifin, M.T. 2005 : 220).

Skinner (Mackie, 1991:306) says that the strength of the tendency of assimilation dependent on local circumstances and socio-cultural factors, not the quality that is in ethnic Chinese. This is confirmed by Mackie that: "as a result of Dutch colonialism did Dutch citizen class divisions, ethnic Chinese take over indigenous peoples, resulting in the slow identification of ethnic Chinese to Indonesia in the early post-colonial Dutch" (1991:306).

Although then the full identification as an Indonesian ethnic Chinese suffered discrimination barriers of political, economic and social, socio-cultural assimilation but the solution is not the answer to the key of this problem. Because of this, lot of local people do a movement Anti Chinese and they want to slaughter the Chinese like tragedy in 1740 and 1998. I think, this is the effect of economic activity that Chinese people do.



References:

Arifin, M.T. dkk. 2005. Kajian Sejarah Mikro Sebagai Muatan Lokal. Surakarta: Sebelas Maret University Press
Bellow, Adam. (2003). In praise of Nepotism ; New York. Knopf Doubleday
Mackie, J.A.C. (1991). Peran ekonomi dan identitas etnis Cina Indonesia dan Muangthai in Wang Gung Wu dan Jennifer Cushman book, Perubahan Identitas Orang Cina di Asia Tenggara. Jakarta: Pustaka Utama Grafika.

Nishida, H. (1999). Cultural Schema Theory: In W.B. Gudykunst (Ed.), Theorizing About Intercultural Communication, (pp. 401–418). Thousand Oaks, CA: Sage Publications, Inc.

Nishida, H. (1999). A cognitive approach to intercultural communication based on schema theory. International Journal of Intercultural Relations, 23, 753-777.

Purcell, Victor. (1997). The Chinese in Southeast Asia: Oxford University Press
Robbins, S. P. (1991). Organizational Behavior. New Jersey:Prentice-Hall.

Sahlins, Marshal. (1978). Culture and Practical Reason. The University Of Chicago Press.

Wayne Rivers. Nepotism: Negative or Nice? Vol. 3, Issue 5. Retrieved from http://familybusinessinstitute.com/index.php/volume-3-articles/nepotism-negative-or-nice.html



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