There was
a phenomenal TV program and popular during Ramadan. The program was unique
because there was a dance performance every single time. The dance called as goyang
Cesar, which did by the audience and crew of that program. I guessed,
you’ve already known what’s the program that I’m talking about. Yes, The
program called YKS ( Yuk Kita Sahur ). The rating of this program
was unbelievable and interested. Even YKS had the highest rating
throughout Ramadan. According to secondary data of Nielsen survey[1], on first week, YKS
only got 10’s share number. Then went to second week until third week
the number of share became 20’s, it because YKS changed the concept and added
more guest star on that program. After the changes, YKS share number developed
to 30’s and even the last episode of this program, YKS almost reached 40’s
share number. Then, YKS became the number 1 dawn program in Ramadan 2013. After
the Ramadan moment, Trans TV re- runs YKS in morning time and surprisingly the
feedback from audience was great. For example: One of the episode (august
19),YKS was success to reached TVR 1,6 and share 19,1 (for all station, all
market).
The successful key of YKS is not only the dance goyang Cesar and
the story line, but also the contribution of comedians who played. Some famous
comedian like; Olga Saputra, Raffi Ahmad, Wendy & Denny Cagur, and friends
played YKS. They collaborate with the audience when they’re acting. So, for the
audience, it is interesting and communicative. But, When the comedians are acting,
and communicating with one each other, sometimes they (comedian)
unintentionally say bad worst and even execrable joke, like affront other
comedian. For example: Olga called other comedian as “ Dongok”, Adul was called
as the winner of Dog racing by other comedian. And even Wendi acted as disable
person who asked for food. That’s why, on Jul 30th 2013,
Indonesia Broadcasting Commission send the warning letter to YKS about
violation of broadcasted ethic code according to Broadcasting Law about
Broadcasting Behavior 2012, Clause 9,14, 15 verse (1) b, c and d, 15 verse (2),
and 21 verse (1) about Standard of Broadcasting. [2]
Even thought KPI already gave
warning letters twice to YKS, I thought the senses of humor of YKS comedian
haven’t changed. Even the joke is getting worst. But people love it. Fans of
YKS love the way of comedian’s joking. Last night, I asked my maid opinion
about this program, and she said the joke quite normal and doesn’t contain
anything bad, it just for entertain. So She thought, it’s not a big deal. Based
on YKS target audience’s point of view (my maid), the joke sounds normal and
even like daily joke.
@novarinadia “Hahahhaahaaaaaaaaaaa olga olga, u made my day #YKS". But for me who ever watched YKS, I thought the humor
is bad and quite “garing” I don’t understand what they are laughing about.
What I afraid of this case is people do not
realize if they are influenced by what they watch. The bad sense of humor is recorded
on their head and they repeat the joke in their real life. They thought, joke is
only joke and it doesn’t tell the truth and it doesn’t means anything. The
scary part for me is if they (audience) do not filter what they hear and watch,
and at the end, they are influenced by the bad jokes and practically on their
life. Automatically, audience’s sense of humor similar with what they watch and
hear.
Even though there are
regulations that control all of TV program. It doesn’t means the regulation can
control the effect. What does TV program convey, it can be positive or negative
depends on the audience itself. How the audience sees this program, does this
program deliver good entertain or bad entertain for their life.
[1] REP (2013,
august 28th). How is rating of
YKS. Retrieved
From: http://hiburan.kompasiana.com/televisi/2013/08/28/yuk-kita-sahur-tayang-lagi-bagaimana-ratingnya-584706.html
[2] http://www.kpi.go.id/index.php/lihat-sanksi/31540-teguran-kedua-yuk-kita-sahur-trans-tv
Written on september 2013
Written on september 2013
